Ideas specifically for Michigan based companies / business owners!

Local Michigan SEO 

When trying to rank a website well, effective SEO strategies are a necessity. For Michigan-based businesses, these tactics include using specific locations during keyword research and ad placement, and using backlinks from other Michigan brands, companies, and websites. When utilizing google tools such as a google ads campaign, Michigan-based businesses must ensure they target the location close to them. For example, a bakery based in Ann Arbor should not be targeting ads globally. It is irrelevant for their ad to be shown to someone outside of Southeastern Michigan. Setting the location targeting to 5-15 miles around Ann Arbor is way more beneficial, and is targeting potential customers that are close in proximity. Similarly, using backlinks from Michigan-based businesses is highly effective. 

Use Michigan specific events and concepts

Generating content specifically based on concepts and events relevant to the state of Michigan can help generate conversions and attention. For example, businesses that are located near special events can incorporate those into their marketing tactics. For example, if you own a business in the Glen Arbor area, you can utilize landmarks such as the Sleeping Bear Dunes. You can do this within keyword research, establishing backlinks, location targeting, and more. Furthermore, collaborating with notable Michigan people, like celebrities or influencers can be very beneficial. Whether it is having them promote your product online, using their song in a social media post, or including a bit about them on your website can help reach more Michigan audiences. A list of influential people from Michigan can be found here!